移动应用开发者：教你如何一天取得五十万下载量
银财风投：In 2008, a French engineer in Silicon Valley started a newsletter about a fascinating new slice of the technology market: mobile apps. Today, his company regularly drives 250,000 downloads for featured apps — and sometimes more than 500,000 — for developers willing to pay the price.
2008年，在硅谷的法国工程师开始运营关于科技市场－移动应用的时事通讯。今天他的公司已经可以为愿意支付一定费用的开发者的功能应用带来经常规律的250,000的下载量，有时一天的下载量会超过500,000.
“It started like Craiglist … a daily newsletter every morning with my picks,” AppGratis founder Simon Dawlat told me this morning from a snowy Paris. “I knew a lot of developers, and offered some deals.”
AppGratis的创始人Simon Dawlat在巴黎下着雪的清晨跟我说：“一开始就像Craiglist...每日早上由我挑选的时事通讯，我知道很多开发者，我为他们提供一些交易的机会。”
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The newsletter quickly went to the web, and two years ago from web to a mobile app (kind of a no-brainer when you consider that the entire company is about mobile apps). Dawlat thought the app store was going to be huge, but that someone had to take care of the “pain in the ass” markets.
这个时事通讯很快就转战到网站了，2年之前又从网站转战成一个手机应用（显而易见整个公司就是关于移动应用的）Dawlat认为应用商店前景很大，总得有些人来接管这个“肉中刺”的市场。
Those markets are the ones that are generally forgotten: Belgium, the Netherlands, Luxembourg, and other smaller European nations. Plus, of course, the Germanys and Frances of the world that don’t immediately get served with an English-first (and sometimes English-only) strategy. It turns out that focusing on niche paid off, big time. “That’s when growth went hockey stick,” Dawlat said.
有些市场通常是被大家所忘记的：比利时，荷兰，卢森堡以及其它的一些更小的欧洲国家。另外，当然，德国和法国这样的国家也是很大的市场。关注于这些特定的商机效果很好，这是一个非常棒的机遇。“这时就会出现曲棍球增长” Dawlat说。
What AppGratis created is a community of customers who were interested in mobile and wanted more apps. AppGratis gave that to them — for free or reduced rates. (Hence the “gratis” part of AppGratis.) Six million people currently have AppGratis installed, and a million open it every single day. Of those, 25 percent to 40 percent actually download and open the currently featured app.
AppGratis创造一个客户社区，社区中的客户对移动手机很感兴趣，他们想要更多的应用。AppGratis以低价或免费给予客户所需要的。600万人现在安装了AppGratis, 100万人每天都打开这个应用。就是说有25％－40％的用户实际正在下载并打开当今热门应用。
After gaining a foothold in Europe, AppGratis moved to other underserved markets: Brazil and Mexico. Currently, the company is at 30 countries worldwide, including the United States, where AppGratis launched just yesterday.
在欧洲站稳脚跟后, AppGratis开始移往未被开发的市场，巴西和墨西哥。目前，公司在30多个国家有业务，包括最近发布的美国。
How does it work? 它是如何运转的呢？
“We’ve created a self-learning algorithm,” Dawlat said. “When you start using the app you have the basic app set everyone has, but the more you use it the more we know what you like, and we can recommend apps to you.”
“我们创立了一套自学运算法则”，当你开始用AppGratis时，你有应用所具备的每个用户都有的基本功能，但是你越多使用我们越会知道你喜欢什么，而且我们还会推荐应用给你。”
Those apps aren’t just automatically referred to you — there’s a team of 20 editors in Paris focusing on curating the best apps and bringing the best app deals to AppGratis users. Those 20 will soon be bolstered by a team in New York, a team in San Francisco, and São Paulo. “We want to have local people in every significant market,” Dawlat told me.
这些应用不是自动推荐给你的，在巴黎一共有20个人的团队，专门负责挑选最好的应用，并将精选的应用带给AppGratis的用户。这20个人很快还会被纽约的团队，旧金山的团队，圣保罗的团队所支持。“我们希望每一个重要的市场都有当地的员工。”Dawlat说。
It starts with not sucking. Those app editors in Paris are looking for quality — AppGratis has featured the likes of Spotify and Flipboard. But it does includes some sucking up. Dawlat gets dozens of emails a day from developers desperate to be featured in AppGratis.
巴黎的AppGratis编辑看重质量-AppGratis有点像Spotify和Flipboard. 但是它还包括一些提升，Dawlat每天都会收到许多非常想要在AppGratis上得到宣传合作机会的开发者。
While AppGratis makes a lot of its money straight from Apple in form of affiliate commissions, developers can pay between $1 and $2 per install. That’s a pretty standard pay-for-install price, but the price varies depending on the market, on whether you’re targeting iPhone (which has higher average revenues per user) or iPad, and other factors.
AppGratis确实以苹果下属委员会的形式赚了很多钱，开发者也会为每次应用安装支付$1－$2美金。这是很标准的安装费用，但是费用变化取决于市场，取决于你所专注的市场是iPhone(通常每个用户有更高的平均收入）或iPad,和其他一些因素。
But if you want instant iOS traction, AppGratis is a very interesting option. And possibly, in the future, on Android as well.
但是如果你想要立即的iOS交易，AppGratis会是一个很有趣的选择。有可能，在将来，还会开发Android市场。
Inspired By: http://venturebeat.com/2012/12/07/mobile-developers-this-is-how-you-get-500000-installs-in-one-day/
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